If marketing is everything you do to place your product (or service) in the hands of potential customers, how do you do it all —especially if you’re all alone?  It helps to have a plan. A marketing plan is more than your map for success.  It’s actually a map-making process that when complete will reveal a clear route to your prospective customers. A good map reveals specific items of information.  A good marketing plan should do the … Read entire article »