There is a very common misperception in our business: In a party, when I tell someone I am a business-to-business communication strategist, they usually reply with “Oh . . . advertising.” I, of course, don’t want to be rude, so I just say, “Close enough.” Now that we have more time, let’s go deeper into the matter and I’ll try to make my point.    Advertising is the act or practice of calling public attention to one’s … Read entire article »